What each capability includes.
Plans define what you get; capabilities define what is possible. Definitions are drafts until you confirm them.
THE NINE
01
Keep it running
Updates, maintenance and monitoring for what your business relies on, including systems we did not build.
Website management and support
Operational continuity
✓ Updates, maintenance and content changes
✓ Small improvements and issue resolution
✓ A secure website that keeps up with the business
Scope and response times depend on the plan.
Draft · from Website Design & Build
Performance, security and maintenance monitoring
Risk and stability
✓ Uptime and performance monitoring
✓ Core security signals
✓ Issues detected early
Detection and alerts. Fixes are part of management and support.
Draft · from Website Design & Build
Change queue and reviews
Visibility
✓ A visible queue of changes and useful updates
✓ Agreed response expectations
✓ Regular review points
Draft definition to write
02
Keep it improving
Changes that help a live website convert, rank and measure better.
Conversion optimisation
Performance improvement
✓ Review of page structure, CTAs, forms and user flow
✓ Changes that improve engagement and conversion
Needs a live website to analyse.
Draft · also in Website Design & Build
SEO content implementation
Execution support
✓ SEO recommendations applied across existing pages
✓ Structure refinement, metadata updates and content optimisation
Long-form content only when specified.
Draft · also in Website Design & Build
Advanced analytics and tracking
Measurement depth
✓ Custom events, funnels and conversions
✓ Connections with marketing and advertising platforms
Builds on the analytics already in your website.
Draft · also in Website Design & Build
03
Monthly support
Regular design, operations and coaching capacity, for teams that need it every month.
Monthly design support
Design capacity
✓ A fixed monthly design capacity
✓ New assets, one-pagers, documents and template updates
✓ Priority turnaround and one place for requests
On-brand design support without renegotiating every request.
Draft · from Marketing & Sales Materials
Ongoing operations support
Systems that evolve
✓ Workflow updates and automation improvements
✓ KPI tuning and process refinement
✓ Operational support
Systems that evolve with your business instead of breaking over time.
Draft · from Client Experience & Operations
Ongoing communication coaching
Continuous improvement
✓ Coaching sessions at an agreed cadence
✓ Support for escalations and difficult messages
✓ Reviews of real client emails and calls
✓ Scripts and standards improved over time
Draft · from Client Communication Training
04
Group
Intent
Title
Text
EYEBROW
Title
Text
EYEBROW
Which plan includes what.
The three plans carry the nine in different depths. Add-on means available with any plan.
COMPARE
Keep it running
Keep it improving
Monthly support
Group
Group
Group
Capability
Monthly
Website care
price to decide
MOST CHOSEN
Monthly
Care and improvement
price to decide
Monthly
Team support
price to decide
Website management and support
✓
✓
−
Performance, security and maintenance monitoring
✓
✓
−
Change queue and reviews
✓
✓
✓
Conversion optimisation
−
✓
−
SEO content implementation
−
✓
−
Advanced analytics and tracking
add-on
✓
−
Monthly design support
add-on
add-on
✓
Ongoing operations support
add-on
add-on
✓
Ongoing communication coaching
add-on
add-on
✓
Draft: the plans, what each includes and the monthly prices are to be confirmed.