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Everything that can go into your materials.

Ten capabilities, the extensions that build on them and what helps your team keep materials consistent.

MARKETING & SALES MATERIALS · CAPABILITIES

What each capability includes.

Packages define what you get; capabilities define what is possible. Each card says what the work covers.

THE TEN

01

Core materials

High-impact assets used in sales, marketing and daily communication.

Pitch and sales decks

Sales presentation

✓  A structured deck that explains your offer clearly

✓  Sections, hierarchy, pacing, visuals and layout

✓  Ready to present live or share as a PDF

One-pagers and sheets

Fast clarity

✓  Concise documents that summarise an offer, service or concept

✓  For prospects, proposals and partner outreach

✓  Or a downloadable lead magnet

Brochures and catalogues

Multi-page structure

✓  Multi-page documents for several services, products or offers

✓  Strong hierarchy, readability and consistency

✓  Optimised for PDF and professional print

Flyers and handouts

Short-form print assets

✓  Event or promotional materials

✓  Fast to understand, with a clear call to action

✓  Clean print setup: bleed, margins and export formats

Menus and price lists

Operational clarity

✓  Clean, readable formats for pricing, menus, service lists or packages

✓  Designed for easy updates

✓  A consistent experience for the reader

02

Visual system application

So every asset looks like it belongs to the same brand.

Social media templates

Reusable formats

✓  Template sets for posts and stories

✓  Layout rules, typography hierarchy and spacing

✓  Reusable components aligned with your identity

Editable file templates

Team-ready

✓  Canva, Google Slides, PowerPoint or Wix Studio templates

✓  Non-designers can update text and images

✓  Brand consistency kept

Built for repeated use, not for unlimited custom design requests.

03

Production and print readiness

Files that are reliable in real-world use and professional print.

Event posters and roll-ups

Large-format print

✓  High-resolution layouts, visible from a distance

✓  Correct sizing and safe zones

✓  Print-ready exports

Packaging and labels

Production files

✓  Layouts adapted to packaging constraints

✓  Dimensions, and dielines when provided

✓  Print-ready exports and clear production guidance

Desk and wall calendars

Structured formatting

✓  Calendar layouts on a consistent grid

✓  Typography hierarchy

✓  Print-ready formats for recurring use

04

Group

Intent

Extensions, added when relevant.

They build on the core materials. Some work on their own; others need an existing materials foundation.

APPLY THE MATERIALS

Business stationery design

Operational foundation

✓  Business cards, letterheads, email signatures and document covers

✓  Aligned with your visual identity

✓  Prepared for daily professional use

Focused on consistency across everyday communication.

Standalone  ·  best with a materials project

Seasonal and gifting asset design

Campaign and relationship assets

✓  Seasonal or gifting materials

✓  Calendars, notebooks, greeting cards or branded inserts

✓  Delivered for print and digital use

Scope and number of assets are defined upfront.

Conditional  ·  best with a materials project

Merchandise and apparel design

Wearable brand assets

✓  T-shirts, hoodies, tote bags or promotional items

✓  Placement, sizing and colour adaptation

✓  Print-ready files

Production constraints are defined upfront: print method, colours and garment type.

Conditional  ·  best with a materials project

Promotional asset design

Single asset

✓  One simple promotional asset

✓  A social post, story, banner, header, small flyer or announcement

✓  Aligned with your existing brand and content

One format and one design direction.

Standalone  ·  with your existing brand

Template system extension

More reusable formats

✓  New templates, or new layouts for existing ones

✓  Canva, Google Slides, PowerPoint or Wix Studio

✓  Brand consistency preserved

Needs an existing template system or a validated visual identity.

Conditional  ·  best with the branded template system

Content structuring and copy refinement

Clarity support

✓  Structural refinement of the content you provide

✓  Light copy editing

✓  Clearer flow and readability

Does not include copywriting from scratch.

Standalone  ·  best with a materials project or a brand strategy

Print production preparation

Operational readiness

✓  Print-ready files

✓  Sizing, margins, bleed and export formats

✓  The technical specifications your printer needs

File preparation and handoff only.

Conditional  ·  best with a materials project

Multi-language adaptation

Versioning

✓  Approved materials adapted into other languages

✓  Layout adjustments for readability and visual balance

Needs the final translated content from you.

Conditional  ·  best with a materials project

Accelerated delivery

Timeline priority

✓  Priority scheduling

✓  An accelerated production timeline for urgent materials

Scope and delivery timeline are confirmed before we accept.

Conditional  ·  subject to availability

Your team runs it. We stay close.

Helping your team apply, update and reuse materials correctly over time.

USE IT DAILY

Template usage and update training

Team enablement

✓  How to update templates safely

✓  Applying brand rules correctly

✓  Exporting for digital or print, without common mistakes

Usage and autonomy, not new designs.

Limited  ·  best with the branded template system

Asset library and file organisation

Operational clarity

✓  Delivered files organised in a clear structure

✓  Naming conventions, export sets and versioning

✓  Easy to find, reuse and share

Long-term clarity, with less misuse or duplication.

Standalone  ·  best with a materials project

Partner and vendor handoff support

External consistency

✓  Handoff-ready materials and guidance

✓  For printers, agencies, event teams or suppliers

✓  Correct use of assets and formats

Does not include managing partners or reviewing their production, unless scoped.

Conditional  ·  best with a materials project

Now in Care & Improvement

✓  Monthly design support

 

Regular design requests are a monthly plan, not a materials extra.

 

Explore Care & Improvement ›

Which package includes what.

The three packages are fixed scopes for different needs, so each covers part of the ten. Add-on means available with any package.

COMPARE

Core materials

Visual system application

Production and print

Group

Extensions

Use it daily

Capability

D1

Event design package

price to decide

MOST CHOSEN

D2

Sales deck and one-pager

price to decide

D3

Branded template system

price to decide

Pitch and sales decks

−

✓  10 to 12 slides

as a template

One-pagers and sheets

−

✓  one-pager and one sheet

as a template

Brochures and catalogues

add-on

add-on

add-on

Flyers and handouts

✓  1 flyer or handout

−

−

Menus and price lists

add-on

add-on

add-on

Social media templates

✓  6 event posts and stories

−

✓  social formats

Editable file templates

−

−

✓  10 to 15 layouts

Event posters and roll-ups

✓  poster and roll-up

−

−

Packaging and labels

add-on

add-on

add-on

Desk and wall calendars

add-on

add-on

add-on

Business stationery design

add-on

add-on

add-on

Seasonal and gifting asset design

add-on

add-on

add-on

Merchandise and apparel design

add-on

add-on

add-on

Promotional asset design

add-on

add-on

add-on

Template system extension

add-on

add-on

add-on

Content structuring and copy refinement

add-on

add-on

add-on

Print production preparation

add-on

add-on

add-on

Multi-language adaptation

add-on

add-on

add-on

Accelerated delivery

add-on

add-on

add-on

Template usage and update training

add-on

add-on

add-on

Asset library and file organisation

add-on

add-on

add-on

Partner and vendor handoff support

add-on

add-on

add-on

Prices to be confirmed. The highlighted column is a placeholder until you decide which package to recommend.

​

Tell us what you need to present.

We will say which of these your materials need, which they do not, and what that means for the scope and the fee.

YOUR NEXT MATERIALS

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