What each capability includes.
Packages define what you get; capabilities define what is possible. Each card says what the work covers.
THE TEN
01
Website foundation
How the website works, decided before visuals are applied.
Content structure
Strategic structure
✓ Page hierarchy and navigation logic
✓ The intent of each page or section
✓ Content priorities, so visitors know what to do next
Aligned to your positioning and messaging when Brand Strategy exists; otherwise defined through intake and discovery.
Page layouts
User journey and UX
✓ Layout logic for every page
✓ Content prioritisation and CTA placement
✓ Flow guidance for engagement and conversion
UI design
Visual execution
✓ Interface design built on your visual identity
✓ Spacing and typography applied consistently
✓ Buttons and interactions that read clearly
No identity yet? We define a website-only UI direction: fonts, colour usage, spacing and components, without a full identity system.
Responsive build
Technical implementation
✓ Mobile-first implementation
✓ Layouts for desktop, tablet and mobile
✓ Usability and performance across screens
02
Context and diagnostic
Evidence and constraints, gathered before a redesign or migration.
Site audit
Diagnostic review
✓ Review of your existing website
✓ Structural, UX, SEO and technical issues identified
✓ Constraints clarified before a redesign or migration
Also available on its own, before you commit to a project.
03
Technical foundations
Built correctly for speed, search and maintenance.
SEO setup
Technical implementation
✓ URL structure and heading hierarchy
✓ Metadata and image optimisation
✓ Schema markup and speed best practices
Keyword themes and priorities come from SEO strategy foundation, in the extensions. This is the technical implementation that makes them work.
CMS, blog and dynamic pages
Scalability
✓ CMS collections for services, content, listings or resources
✓ A blog or dynamic pages generated from them
✓ Structured updates without a redesign
Analytics setup
Measurement
✓ Google Analytics 4
✓ Google Tag Manager
✓ Conversion tracking for traffic, behaviour and performance
04
Operations and automation
The forms, workflows and connections that support real business activity.
Forms and automations
Operational efficiency
✓ Contact and lead forms
✓ Booking confirmations and automated emails
✓ Subscriptions and workflows in Wix tools or connected services
Simple forms are included. Multi-step and cross-tool workflows are scoped in AI & Automation.
Integrations and APIs
Advanced functionality
✓ Third-party tools connected to the site
✓ Custom logic and databases
✓ API integrations built with Wix Velo when required
Common for bookings, payments, CRM, invoicing, memberships and dashboards. A larger product or portal continues in Apps & Custom Development.
also part of Apps & Custom Development
Extensions, when they earn their place.
Strategy-led work that shapes the site before it is built, and performance work that starts once it is live. Bought with a website or on their own, as marked.
APPLY THE WEBSITE
Website copy and structure foundation
Strategy-led, not full copywriting
✓ Website structure: pages or sections
✓ Homepage flow and page goals
✓ Messaging focus, headline and section intent
Guidance, not final copy.
Standalone · best with Brand Strategy · from Brand Strategy & Messaging
SEO strategy foundation
Search direction and priorities
✓ Keyword themes per service or offer
✓ Search intent mapping and SEO priorities for key pages
✓ Title, meta and on-page guidance aligned with your messaging
Does not include content writing or backlinks.
Standalone · best with Brand Strategy · from Brand Strategy & Messaging
Conversion optimisation
Performance improvement
✓ Review of page structure, CTAs, forms and user flow
✓ Changes that improve engagement and conversion
Conditional · needs a live website
Advanced analytics and tracking
Measurement depth
✓ Custom events, funnels and conversions
✓ Connections with marketing and advertising platforms
Conditional · builds on the analytics in your project
SEO content implementation
Execution support
✓ SEO recommendations applied across existing pages
✓ Structure refinement, metadata updates and content optimisation
Long-form content only when specified.
Conditional · best with SEO strategy foundation
Your team runs it. We stay close.
One session to hand the site over properly. Everything ongoing lives in its own service, priced monthly, so it never hides inside a website quote.
AFTER LAUNCH
Website onboarding and training session
Team enablement
✓ Website structure and editor usage
✓ CMS updates, forms and workflows
✓ Best practices, so your team manages content confidently
Limited · best with a website project
Now in AI & Automation
✓ Advanced automations
✓ CRM, invoicing and payment integrations
Multi-step workflows and tool connections are their own project now, with or without a Wix website.
Now in Care & Improvement
✓ Ongoing website management and support
✓ Performance, security and maintenance monitoring
What happens after launch is a monthly plan, not a website extra.
Which package includes what.
The three website packages carry the ten in different depths. Add-on means available with any package. A custom website or platform is scoped on its own, below the table.
COMPARE
Website foundation
Context and diagnostic
Technical foundations
Operations and automation
Extensions
After launch
Capability
W1
One-page website
from €900
MOST CHOSEN
W2
Service business website
from €2,200
W3
Booking, shop or membership
from €3,900
Content structure
✓
✓
✓
tailored
Page layouts
✓
✓
✓
tailored
UI design
✓ website-only direction
✓
✓
tailored
Responsive build
✓
✓
✓
tailored
Site audit
add-on
add-on
add-on
tailored
SEO setup
✓
✓
✓
tailored
CMS, blog and dynamic pages
−
✓ 1 collection
✓
tailored
Analytics setup
✓ basic
✓ GA4 and GTM
✓ enhanced events
tailored
Forms and automations
✓ 1 form
✓ up to 3 forms
✓ up to 5 forms
tailored
Integrations and APIs
−
−
native modules
✓
Website copy and structure foundation
add-on
add-on
add-on
tailored
SEO strategy foundation
add-on
add-on
add-on
tailored
Conversion optimisation
add-on
add-on
add-on
tailored
Advanced analytics and tracking
add-on
add-on
add-on
tailored
SEO content implementation
add-on
add-on
add-on
tailored
Website onboarding and training session
add-on
add-on
add-on
tailored
Prices and timelines are on the service page. The highlighted column is a placeholder until you decide which package to recommend.
Custom website or platform
W4 · scoped per project · from €7,500
For a product, portal or platform that no package fits. Every capability above is scoped with you: the ten are tailored to the brief, integrations and APIs are part of the build, and anything that grows into an app continues in Apps & Custom Development.