Life Tips and Wellness

Life Tips and Wellness needed an identity to start with: a logo and a colour palette that could be applied consistently wherever the brand shows up.

The problem

Without a set identity, every post, document and profile looks slightly different, and the brand never builds up recognition. People see the content but do not connect it to one name.

What was built

• A logo that holds up at any size, on screen and in print

• A colour palette with the roles set: background, text and accent, so the brand looks the same wherever it is applied

The result

One identity the client can apply consistently across profiles and materials, and a base that is ready for a website when the time comes.