Numis Universe

Numis Universe started with no visual identity and no website. The work covered both: the logo, typefaces and colour first, then the site itself, and then the part that does the selling, an interactive numerology quiz.

The problem

A reading is hard to sell cold. Someone curious about numerology has no way to judge whether it is for them, so they leave to think about it and do not come back. A site that only describes the service collects nothing from that visit.

What was built

• Logo, typefaces and colour, applied consistently across the site and social

• A website that explains the offer and takes enquiries, with the page copy and the search titles and descriptions written for it

• Bookings for readings, events with tickets and gift cards, paid on the site

• A members area and a community group for the people who come back

• A numerology quiz that asks a few questions and returns a personalised result

• Email capture inside the quiz, so a curious visitor becomes someone who can be followed up

• Automated email campaigns and the ongoing marketing, run together with the NLP Romania launches

The result

Visitors who are not ready to buy still leave something behind. The quiz does the qualifying: by the time an enquiry arrives, that person has already answered questions about themselves and seen a result, so the conversation starts further along.

Built on Wix Studio with Bookings, Events, Members, Groups and Gift Cards, with Velo behind the quiz. The quiz is the piece most sites in this field do not have. It is also the piece that keeps working after the launch.