NLP Retreat Launch

A retreat has a fixed date and a fixed number of places. That makes it one of the harder things to sell: there is no second chance at the deadline, and a half-empty room costs the same to run as a full one.

The problem

Most retreat launches are one announcement followed by silence. The audience sees the offer once, at a moment when they are not ready to commit several days and a significant fee, and nothing brings them back before the date passes.

What was built

One campaign with several ways in, all pointing at the same deadline:

• A revamped website with new copy and search titles and descriptions, so every campaign had somewhere credible to send people

• Social media launch campaigns on Facebook and Instagram running up to the date, rather than a single announcement

• Two free webinars, so people could experience the work before being asked to book

• Automated email campaigns that carried people from the webinars to the retreat offer

• An NLP quiz that returned one of five personalised profiles as a PDF and captured contact details

• Graphic design for the entire campaign: posts, stories, carousels and the webinar decks

• One booking and payment route behind all of it, so every channel led to the same place

• Tracking through Google Tag Manager, GA4 with consent mode and the Meta pixel, so each step could be measured

The result

Someone not ready to book a retreat could still attend a webinar or take the quiz, and be reachable afterwards. Instead of one moment to convert, the launch had several, spread across the weeks before the deadline.

Built on Wix Studio with Bookings, Forms and Payments, Members and Velo for the quiz.

This is the work that repeats. A launch is not a one-off asset; it runs again for the next date, the next intake, the next retreat.