WHY Engineering

WHY Engineering needed a brand that reads as competent to the people who commission engineering work, and a website that explains the practice without falling into jargon.

The problem

Engineering firms are usually judged before anyone gets in touch. A prospective client finds the site, decides whether this is a serious practice, and either makes contact or quietly does not. Work lost this way never announces itself.

What was built

• A logo built to hold up small and in one colour, on drawings, documents and signage as well as on screen

• Typefaces and a colour system that carry across proposals, reports and the site

• A website that states what the practice does and who it does it for, in plain terms

• Search titles and descriptions for every page, so the practice can be found for what it does

• A blog, a site search and enquiry forms, native to the site, so there is nothing extra to maintain

• Automated email replies behind the enquiry forms, so nobody waits for a first answer

• Rules for both, so new documents and new pages stay consistent without a redesign

The result

One consistent look across the site, the documents and anything printed. The site says plainly what the practice does and who it is for, so a client arrives at the first conversation already knowing.

Built on Wix Studio. The identity is set up so anyone at the practice can apply it: new document, new page, same rules.