Our projects
Secret Tourism
Description
About the project
Secret Tourism needed a mark and a palette to launch with: a logo people would recognise and colours that would carry the same mood across everything the brand publishes.
The problem
Travel is sold on feeling, and a feeling has to be recognisable at a glance. A name alone does not do that; a consistent mark and palette do, on a profile picture, a post or a printed page.
What was built
A logo that holds up at any size, on screen and in print
A colour palette with the roles set: background, text and accent, so the brand looks the same wherever it is applied
The result
One identity the client can apply consistently across profiles and materials, and a base that is ready for a website when the time comes.
Service
Visual Identity Design
Client:
Secret Tourism
Related Projects
